Press Release


Press Contact:
Kathleen Staples
Strategix Performance
(801) 363-7267


Strategix and Econiq To Integrate Leading Relationship Sales and Service Systems

Irvine, CA - August 1, 2010 - Strategix Performance, a leading provider of performance management and incentive compensation systems, and Econiq, a leading provider of frontline sales and service effectiveness solutions to banks and credit unions, today announced their partnership to deliver an innovative and powerful financial services performance improvement solution.

“Econiq’s solution is proven to deliver a 20-25% increase in cross-sales,” said Danila Copic, managing director at Strategix. “The Strategix engine has proven to deliver the same level of improvements in service efficiency and customer relationship profitability and retention, and now clients will realize even better total outcomes from the unique synergy of our two solutions.”

“Financial institutions recognize that one of the essential keys to their success is the productivity and efficiency of sales and service initiatives, in both the front- and back-offices,” said Colin Piper, president at Econiq. “The integration of the Econiq frontline sales and service effectiveness system with the Strategix performance scorecarding and incentive compensation engine creates a breakthrough solution for total end-to-end profitability improvement.”

The Econiq solution systematically observes and captures workforce/customer sales and service interactions and customer life event information real-time from frontline sales and service platforms. This unparalleled process-execution and customer-interaction information identifies service-level and relationship enhancement gaps and opportunities, process inefficiencies and workforce best practices. This knowledge enables elimination of value-destroying manual and paper-based processes and drives enhancements in frontline sales and service behaviors.

The Strategix solution integrates the Econiq sales- and service-flow outcomes with all other line-of-business core system sales, referral, service, relationship and operational performance source data. With all front- and back-office performance data unified, the solution then automates delivery of an unlimited range of workforce, unit, and customer performance scorecards, dashboards and analytics, and workforce performance management, recognition, incentive compensation, and customer loyalty programs.

“With the information, insight and knowledge enabled by the Econiq-Strategix solution, leaders and their workforce will have the total view of performance they need to serve, sell and fulfill their profitability objectives,” added Piper. “This is an innovative, first-of-its-kind solution created by two industry veterans that will set the new best-practices standard for performance success in customer sales and service.”

For more information, contact Danila Copic at “”, or your Strategix Client Services representative.

About Strategix Performance, Inc.

Strategix Performance, Inc., develops, implements and provides automated sales and performance incentive compensation management, and scorecard and dashboard reporting systems; as well as supporting implementation and consulting services. Strategix is a privately-held corporation that has served over 400 organizations since 1983.

About Econiq, Inc.

Econiq is a leading provider of frontline sales effectiveness solutions to banks and credit unions. The company has operations in Ireland and is headquartered in Burlington MA. The company’s solution is currently deployed in the US and Europe and is proven to deliver a 20-25% increase in cross sales. For more information visit
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